Two organizations reach out to grassroots community via events, driving schools and giveaways
To continue increasing awareness of driver education, particularly amongst women, Team SGR today announced a partnership with Sailun Tires.
“We’re very happy to be partnering with Team SGR, and helping to promote their unique position in the racing community,” said Humphrey Ho, Senior Director of Marketing at Sailun Tires. “We believe Team SGR is the perfect partner allowing Sailun Tires to reach men and women of all ages with an interest in advanced driving and in grassroots motorsports. Indeed, that is the market that SGR has served since 1999.”
Through Sailun’s partnership with Team SGR, together we begin building motorsports history in Canada – reaching out to automotive enthusiasts on all levels, particularly those looking to get into the sport at a grassroots level.
“Culturally, the automobile sector is male-dominated and girls are groomed to be in the passenger seat or on the hood at a young age,” said Anna He, President and co-founder of Team SGR. “and we’re going to change that. Our approach to advanced driver education is to provide friendly and fun experiences at an affordable price. In that way, we are much like Sailun, a company looking to expand the reach of its high-quality, affordable product lineup in Canada. By appealing to women, we are, ultimately appealing to everyone.” [Read more…]